If you’ve spent any time online, you’ve heard the term ‘search engine optimization’ a million times. If you’re a business owner, you’ve received countless cold calls and emails guaranteeing you top placement on Google. If you have a WordPress website you may have even activated an SEO plug in and are now waiting for your ranking to magically improve.
We hate to be the ones to break it to you, but there’s simply no quick and easy way to improve your search engine ranking. Google, Bing, Yahoo and the other search engines are constantly changing their algorithms and they reward websites that are optimized correctly and are relevant to the keywords they use. Simply put, shortcuts eventually get short-circuited.