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What is Search Marketing?

In the simplest terms, search marketing is the act of increasing traffic and visibility for your website from search engines. This can be done through both paid and unpaid efforts.

For instance, if you were a bakery that specialized in red velvet cake balls, you would want to show up when someone searched for “cake balls”, “red velvet cupcakes”, “bakery cake balls”, or any relevant combination of words that relate to your business.

The key here is to be seen as relevant to potential consumers as often as possible for as little cost as a possible.

This is Where We Come In

At Powered by LTA, we do the research and find the best value for your money. Using the bakery example from above, if after analyzing the information we determine that bidding for “cake balls” doesn’t have a great return on investment. We dig deeper and discover that “red velvet cake balls” is a much better deal and target the search marketing to that. While that is somewhat of an oversimplification of the process, the end result is that we will locate the optimum keywords to get the most out of your budget.

We’ll Explain the Process Every Step of the Way

We don’t hide behind terms like “secret sauce” or “proprietary algorithms.” We pride ourselves in being completely transparent and are always happy to explain everything that we do.

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